Your market, briefed. Every morning.
Heena watches your niche 24/7 — competitors, news, regulations, social signals — and texts you what matters before your first coffee.
- 🔵 Competitor updated pricing page — new $49/mo tier added
- 🟡 EU AI Act enforcement timeline moved to Q4 2025
- 🟢 HN thread gaining traction on 'founder market research tools'
Chapter 01 · The Problem
Founders make million-dollar calls based on Google Alerts and gut feel.
AlphaSense costs $24,000/year. Crayon starts at $12,000. The tools that give enterprise teams a strategic edge are completely out of reach for the founders who need it most.
- ❌ No synthesis — just a flood of tangentially related articles
- ❌ No prioritization — everything looks equally important
- ❌ No context — can’t separate signal from noise
new business applications filed in the US annually — zero have access to real market intelligence.
Chapter 02 · The Journey
Three steps. Zero dashboards. One morning text.
Tell Heena your niche
Describe your market in plain English. Heena maps competitors, regulatory bodies, key publications, and social channels automatically.
Heena monitors 24/7
Our intelligence engine ingests and indexes news, filings, competitor sites, and social signals continuously. You don't touch a thing.
You get the brief
Every morning before 7 AM, Heena texts you the 5–7 things that actually matter. Actionable. Plain language. No dashboard required.
“I used to spend 3 hours a week cobbling together competitive intel. Now I spend 3 minutes reading Heena's text.”
Chapter 03 · The Solution
Market intelligence, built for founders.
The signal without the noise. The analyst you can't afford, automated.
Heena Daily Brief
A personalized morning text with the 5–7 most important market signals from the last 24 hours. Competitor updates, industry news, regulatory shifts, social chatter — distilled into plain language.
Niche Monitor
Continuous background engine ingesting news, competitor sites, regulatory feeds, and social platforms specific to your market category.
Competitor Watch
Real-time alerts when a specific competitor changes their pricing page, launches a feature, or posts a job that signals their roadmap.
Signal Archive
A searchable log of every signal Heena has surfaced. Pull historical context before a fundraise, a pricing decision, or a board meeting.
Why Heena
Intelligence designed for founders, not analysts.
Enterprise tools were built for teams who spend all day inside them. Google Alerts was built for… nobody serious.
| Feature | Google Alerts | AlphaSense | Heena ✓ |
|---|---|---|---|
| Price | Free | $24,000/year | From $99/mo |
| Synthesized insights | |||
| Morning text briefing | |||
| Founder-friendly UX | |||
| Competitor tracking | Partial | ||
| Regulatory monitoring | |||
| No dashboard required | |||
| Built for early-stage |
100x cheaper than enterprise. 100x more useful than free.
Intelligence that pays for itself.
One competitor insight that lands before the rest of the market moves — that's your first month paid for.
Signal
For solo founders getting started
- Daily morning briefing via text
- 1 niche monitored
- Up to 3 competitor domains tracked
- 30-day signal archive
- Email support
Intelligence
For serious founders who move fast
- Everything in Signal
- 3 niches monitored
- Unlimited competitor tracking
- Real-time competitor alerts (not just morning)
- 1-year signal archive + search
Command
For teams building category leaders
- Everything in Intelligence
- Up to 5 team members
- Custom regulatory feed tracking
- Weekly deep-dive analysis report
- Priority support + onboarding call
All plans include a 14-day free trial. No credit card required.
Questions founders ask
Stop flying blind. Start every morning with signal.
Join founders who get the intelligence edge without the $24K/year price tag.
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